This presents another difficulty for 3DS2 implementation, especially for cross-border merchants as they face fragmented requirements.įinally, the application of the frictionless flow has also been causing issues with the 3DS2 implementation. This is due to the phased rollout strategy, which means many countries have not implemented or started enforcing it yet. Clearly, this illustrates that the knowledge gap is a significant hurdle when it comes to 3DS2 implementation.Īdditionally, the rollout of 3DS2 has not been smooth either. While many issuers are simply not ready, those who are, often experience bugs and technical errors. Lastly, the biggest players – banks, are also mainly unprepared for 3DS2, even 2 months after the PSD2 deadline. Merchants also lacked knowledge on 3DS2 they knew that it was coming, but did not understand what changes needed to be made on their end or simply did not have the technical know-how.
Therefore, when they first have to complete the transaction with 3DS2, many customers may drop-out and even get discouraged to return to the website if they believe it has been “hacked”. To begin with, the customers, who ultimately make the payment, had little to no idea of the regulatory changes and the upcoming 3DS2 authentication. Lack of awareness is the key challenge associated with the 3DS2 implementation as it exists among customers, merchants, and banks alike. What are the main challenges of 3DS2 implementation? So let us now take a look at these key challenges and discuss the importance of a frictionless 3DS 2 implementation. Although, transitioning to 3DS2 brings many new benefits when compared to 3DS1, its implementation can be cumbersome and present many challenges in itself. However, the noteworthy amount of attention it has received can also be attributed to the arising issues of 3DS2 implementation. Surely, this is a significant regulatory development in the market.
The recent deadline for PSD2’s SCA implementation has been making headlines for quite some time now. Frictionless 3DS 2.2 Implementation – The Challenges Introduction
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